Privacy Policy

1. Cookie Categories

We divide cookies and similar technologies into three categories. Each category serves a different purpose and follows different consent rules. Essential cookies are always active for core functionality. Analytics and marketing cookies only activate after you provide consent.

2. Marketing Cookies - Mandatory Sub-disclosures

When you consent to marketing cookies, the following statements apply:

• Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
• Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
• Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
• YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
• Tracking technologies used on this website include:
  • Cookies - first party and third party
  • Tracking pixels - Google Ads tag (gtag.js) and Meta Pixel
  • Device identifiers - browser fingerprint and IP address
  • Conversion event tags
• Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website - such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
• Technologies in use:
  • Google Ads - gtag.js or Google Tag Manager
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel - Facebook and Instagram
• Opt-out from personalized advertising at any time using the following resources - presented for your convenience:
  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices - EU: https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info
  Opting out does not remove ads entirely - you will continue to see non-personalized advertisements.
• Cookie preference management: use the Manage cookie preferences control on this page or in the site footer to accept or reject categories independently.

3. Consent Requirements

Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies do not activate until you accept. Your choice is stored in your browser for 12 months and can be changed at any time via the Manage cookie preferences link in the footer or on this page.

Consent statement: By clicking Accept All Cookies, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking Manage cookie preferences in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include the following. We do not sell personal data. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

Where applicable, transfers operate under Standard Contractual Clauses. We encourage you to review the partner policies noted above.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes your full name, email address, phone number, and the content of your message. The legal basis is consent and, where a service relationship exists, performance of a contract. Retention is up to 2 years from the date of submission unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses Google services to understand performance and to deliver relevant advertising after consent. Google Analytics 4 collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled and data retention is set to 14 months. You can opt out of GA4 by installing the Google Analytics Opt-out Browser Add-on available at the address published by Google. We use Google Ads Conversion Tracking to record actions completed after ad interactions - for example, a form submission. We also use Google Remarketing to show ads to previous visitors. We do not create remarketing lists from sensitive data categories. Google Tag Manager deploys tags on our behalf and does not collect personal data directly. Additional information on Google advertising technologies is available at Google's technology policies portal.

7. Meta Advertising Services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, and specific conversion events such as a form submission. We may create custom audiences to reach previous visitors with relevant messages. We do not use the Meta Pixel to collect sensitive personal data, and we do not target users based on special-category attributes prohibited under Meta policies. Meta acts as an independent data controller for data collected via its pixel when processed within its platform. To manage your ad preferences on Meta properties, visit the preferences center available in your account settings on Facebook or Instagram.

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. We do not engage in bait-and-switch practices. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.

10. Children's Privacy

This website is not directed at individuals under the age of 16, and we do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Please contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. You may request a copy of the applicable SCCs by contacting us at the email listed in this policy.

12. User Rights - GDPR Articles 15 to 22

If you are located in the EEA or UK, you have the following rights: access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent. To exercise any right, email us at [email protected]. We will respond within 30 days, subject to any extensions permitted by law. You also have the right to lodge a complaint with your supervisory authority. For EU users, see the European Data Protection Board resources. For UK users, see the Information Commissioner's Office guidance.

13. What Data We Collect

We collect the following data categories as relevant to your interactions with our site and services:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data - pages visited, time on site, click paths
• Form submission content
• Conversion events - form submits, calls, purchases

We collect data directly from you when you provide it in forms, and automatically through cookies and similar technologies when you browse our site. Data is also derived from aggregated analytics reports that do not identify you directly unless you have provided contact information in a form and we have a lawful basis to associate that information for service delivery or support.

14. Legal Basis for Processing

• Contact form data - consent under GDPR Article 6(1)(a) and, where a service relationship exists, performance of a contract under Article 6(1)(b).
• Analytics data - consent under Article 6(1)(a).
• Marketing and remarketing data - consent under Article 6(1)(a).
• Security and fraud prevention - legitimate interest under Article 6(1)(f), including maintaining the integrity and availability of our services.

Where we rely on consent, you may withdraw it at any time using the Manage cookie preferences control or by contacting us. Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms and concluded that our processing is proportionate and minimally intrusive.

15. Retention Periods

• Contact form submissions: retained for up to 2 years.
• Analytics data in GA4: retained for up to 14 months.
• Marketing cookies for Google Ads: retained for up to 540 days.
• Email communications: retained for the duration of the relationship plus 1 year.
• Server logs: retained for up to 90 days.
• Cookie consent records: retained for up to 3 years to satisfy audit requirements.

Retention periods may be extended where necessary to comply with legal obligations or to establish, exercise, or defend legal claims. When data is no longer required, it is deleted or de-identified according to our internal retention and deletion schedules.

16. Policy Metadata and Changes

This policy is effective on the date indicated at the top of the page. We will notify users of material changes via a homepage banner at least 14 days before changes take effect. Continued use of the website after the effective date of changes constitutes acceptance of the updated policy. You can always review the most current version at the Privacy link in the footer or at the URL for this page.